About Us
With 15 years of experience in the in-store demonstration industry, we know what it takes to turn shopper interactions into sales.
Our team specializes in creating engaging, high-impact in-store experiences that connect brands with consumers in meaningful and memorable ways. We don’t just represent your brand—we help your brand ambassadors become confident, knowledgeable, and effective salespeople.
From sales training and product education to staffing, program planning, and in-store execution, we equip ambassadors with the tools and techniques they need to engage shoppers, build product confidence, overcome objections, and drive more conversions.
Our goal is simple: create better customer experiences, empower brand ambassadors, and help brands sell more.
We deliver professional, reliable programs designed to represent your brand at its best—and turn every consumer interaction into an opportunity for growth.
IN-STORE DEMOS
In-store demos are great because they let customers experience a product before buying it, which builds trust and reduces uncertainty. When people can taste, touch, test, or see a product in action, they are more likely to remember it and feel confident about purchasing it. Demos also attract attention in busy stores, encourage impulse buying, and give customers the chance to ask questions and receive immediate answers. This personal interaction creates a stronger connection between the customer and the product, making in-store demonstrations one of the most effective ways to increase sales and customer interest.
Wholefoods Market Testimony
Mike's Hot Honey Testimony
 Yuval Selik - Founder & CEO of PromomashIt's with great enthusiasm that I recommend Isaac for any marketing position or project that leverages his vast expertise in the demo space. Having known Isaac for several years as a client of Promomash, I've witnessed firsthand his remarkable contribution to his CPG brands. Isaac stands out not only for his extensive experience, surpassing a decade in marketing, but also for his proven track record of success. |  Adriane Stewart - Green Book Foods, IncIsaac was a passionate and enthusiastic breath of fresh air as well as a strong dependable sales/ product demo professional. My company was a client of his for several years when he owned and ran a very popular demo company, with a focus on Whole Foods stores in the Northeast. Isaac's demos consistently proved to be revenue-generators for us, as he always sold through entire shelves of our ice cream pints and promoted us through his social media. |  Rory Mulcahy - Vice President of Vista Hermosa at TacombiWhen we launched Chameleon Cold-Brew in NYC in the summer of 2014 it was an unknown brand in this region. I set out to build a team of brand ambassadors in house and it quickly became a hassle to find quality talent and manage the logistics of it all. Luckily some industry friends recommended Isaac and I turned our demo program over to City Demos. Out of the gate we saw positive results. Isaac's energy and passion were evident in the sales we saw coming from demos. |
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IN-STORE DEMO TRAINING
The Live In-Store Demo Program is designed specifically for CPG brands looking to increase sales, drive product awareness, and create loyal customers through live retail demonstrations.
Led by Isaac, the program teaches the proven tactics, psychology, and sales strategies he has developed over 15 years of conducting successful in-store demos. Learn how to stop shoppers in their tracks, create engaging product experiences, overcome objections, and turn sampling opportunities into multiple product sales.
These are the same techniques Isaac has used to consistently help CPG brands increase sell-through and generate immediate revenue at supermarkets, grocery stores, specialty retailers, and big-box locations.
Whether you’re launching a new product, entering new retail accounts, or looking to accelerate growth in existing stores, the Live In-Store Demo Program provides the knowledge and systems needed to maximize every customer interaction.
Every customer subconsciously wants to believe that buying your
product or service was their own idea.
A skilled salesperson doesn’t push—they guide. The goal is to help the customer arrive at the buying decision naturally, without resistance.
To do that, you must first understand what kind of sales approach they value most. In other words:
How do they want to be sold... without feeling like they’re being sold?
That’s where the Almighty E’s come in—Education, Economics, and Entertainment—the three most effective approaches most customers respond to when making a buying decision:
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Education: They want to learn something useful or new.
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Economics: They want to understand the value or savings.
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Entertainment: They want to enjoy the experience and be engaged.
This philosophy came from my own real-world experience—developed through trial and error in a fast-paced, high-pressure sales environment where time was limited, and impact mattered.
— Isaac Esau Gay