ABOUT US
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We’re a performance-based advertising agency helping CPG brands grow through original micro-TV shows, compelling storytelling, in-store demos, sales training, on-the-street demo interviews, and results-driven marketing campaigns. Our “If We Don’t Perform, You Don’t Pay” model keeps our incentives aligned with yours. You invest when results are delivered.
With years of experience across CPG, restaurants, and retail, we understand what captures consumer attention, influences purchasing decisions, and drives sales. From engaging shoppers at the point of purchase to training sales teams and capturing authentic consumer reactions on the street, we connect brands with consumers where it matters most.
What makes us different is our proven sales experience combined with our background as actors, filmmakers, and lifelong television fans. We understand both the art of storytelling and the science of selling. We know how to create entertaining content, deliver compelling product demonstrations, empower sales teams, and turn consumer interest into action.
Our approach combines performance-based advertising, episodic entertainment, social selling, in-store product demonstrations, sales training, and real-world consumer interviews to move audiences from awareness to trial, from trial to purchase, and ultimately to brand loyalty.
Because great marketing works like great television: it keeps people watching, builds anticipation, and gives them a reason to come back. But for CPG brands, attention is only the beginning. We turn attention into engagement, engagement into trial, and trial into measurable sales results.
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The Coffee Shop is a character‑driven series set inside a neighborhood café, exploring the daily stories, relationships, and culture that form around a local gathering place.
Picasso, if He Were from New York, is a modern reimagining of Picasso as a contemporary New York artist, blending creativity, ambition, and the energy of the city’s art scene.
Frida Kahlo Mixed with a Food Brand.
Wholefoods Market Testimony
Mike's Hot Honey Testimony
 Yuval Selik - Founder & CEO of PromomashIt's with great enthusiasm that I recommend Isaac for any marketing position or project that leverages his vast expertise in the demo space. Having known Isaac for several years as a client of Promomash, I've witnessed firsthand his remarkable contribution to his CPG brands. Isaac stands out not only for his extensive experience, surpassing a decade in marketing, but also for his proven track record of success. |  Adriane Stewart - Green Book Foods, IncIsaac was a passionate and enthusiastic breath of fresh air as well as a strong dependable sales/ product demo professional. My company was a client of his for several years when he owned and ran a very popular demo company, with a focus on Whole Foods stores in the Northeast. Isaac's demos consistently proved to be revenue-generators for us, as he always sold through entire shelves of our ice cream pints and promoted us through his social media. |  Rory Mulcahy - Vice President of Vista Hermosa at TacombiWhen we launched Chameleon Cold-Brew in NYC in the summer of 2014 it was an unknown brand in this region. I set out to build a team of brand ambassadors in house and it quickly became a hassle to find quality talent and manage the logistics of it all. Luckily some industry friends recommended Isaac and I turned our demo program over to City Demos. Out of the gate we saw positive results. Isaac's energy and passion were evident in the sales we saw coming from demos. |
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The Problem
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Breaking Through Is Harder Than Ever: CPG brands struggle to stand out across crowded digital feeds and competitive supermarket shelves.
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Traditional Advertising No Longer Cuts Through: Gen Z and Millennials gravitate toward authentic, entertaining content—from street demo interviews to bite-sized micro-TV shows.
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In-Store Demos Don’t Always Deliver: Brands invest in hiring demo ambassadors who lack proper sales training, product knowledge, or customer engagement skills. Poor execution can lead to wasted budgets, missed sales opportunities, and negative experiences with store managers.
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Rising Costs, Diminishing Returns: Increasing retail costs and rising CPMs make it harder for brands to reach consumers efficiently, convert attention into sales, and generate measurable ROI.
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Attention Must Be Earned: Brands need more than traditional ads and underperforming demos. They need entertaining content, professionally trained brand ambassadors, and engaging in-store experiences that consumers want to watch, interact with, and share.
The Solution
Turn attention into engagement, engagement into trial, and trial into sales.
CPG brands need a smarter way to connect with modern consumers. Our solution combines entertaining, social-first content,
professionally trained brand ambassadors, and interactive in-store experiences to help brands stand out, drive product trial, and measure real business results.
Make Brands Impossible to Ignore
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Create entertaining, snackable content that makes products part of the conversation. From street interviews and taste tests to creator-led challenges and mini-series,
we transform everyday products into shareable cultural moments.
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Street demos and real consumer reactions
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Short-form videos for TikTok, Instagram Reels, and YouTube Shorts
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Micro-TV shows built around product discovery and entertainment
Outcome: Greater brand awareness, stronger engagement, and more organic reach.
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Build a High-Performing Brand Ambassador Team
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Replace inconsistent in-store demos with a trained, performance-driven ambassador network.
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Product knowledge and sales training
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Customer engagement, storytelling, and objection handling
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Professional store etiquette and retailer compliance
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Performance scorecards and ongoing coaching
Outcome: Better consumer experiences, stronger product conversion, and greater retailer confidence.
Make Every Marketing Dollar Accountable
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Replace guesswork with measurable performance across content, ambassadors, and retail activations.
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Track views, watch time, engagement, and content shares
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Measure samples distributed, shopper interactions, and sales conversion
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Use unique codes, retailer data, or matched-market tests where available
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Compare cost per engagement, cost per trial, and incremental sales
Outcome: Clearer ROI, smarter budget allocation, and campaigns that improve over time.​
SERVICES
MICRO
TV
SHOWS
LEAD
GENERATION
SOCIAL
SELLING
TEXT & EMAIL
MARKETING
BUILDING
FANS
STREET DEMO
INTERVIEWS
Micro
Tv Shows
Why create a TV-style show for your product? Because attention is the new currency. A show builds story, loyalty, and demand—so customers come looking for you before you ever hit the shelf.
YOUR STORY
“Thinking While on the Job” is a mini-series that follows Jeremy, a disgruntled employee stuck in the grind of office life. Feeling trapped in a mundane 9-to-5, Jeremy uses his Instagram as a creative outlet, ranting, reflecting, and riffing on pop culture, clichés, and everyday nonsense.
Each episode is like hopping into Jeremy’s car during his lunch break a quick escape from the office filled with offbeat observations, hilarious arguments, and unfiltered thoughts. The show isn’t about office life specifically, but the whole idea is that Jeremy needs this break, just like his viewers do.
SCRIPTED SERIES
POV MINI SERIES
MINI TV SERIES
A law school graduate, drowning in student debt, turns to scams to stay afloat, only to find himself caught between a dangerous crime family and relentless law enforcement.
Tommy and Natalie’s attempt to blackmail a corrupt lawyer goes disastrously wrong, setting off a chain of events that leads to a quick and inevitable downfall.
TEXT & EMAIL MARKETING
Our text marketing strategy sends timely, personalized messages to viewers, driving immediate action, exclusive offers, and direct engagement with your brand—all while keeping the conversation going long after the episode ends.
Our email campaigns target engaged viewers with personalized follow-ups, exclusive offers, and sneak peeks to keep the momentum going—making sure your brand stays front and center across every channel.
SOCIAL SELLING
Our social selling isn’t just social—it’s strategic. It blends emotional content, creator trust, and frictionless buying experiences to unlock new revenue streams and fan loyalty.
STREET DEMO INTERVIEWS
We take CPG products directly to the streets to capture authentic, unscripted consumer reactions and real conversations. By putting products in the hands of everyday people, we create engaging street interviews that reveal genuine first impressions, spark curiosity, and showcase what consumers really think.
From first tastes and product demonstrations to candid feedback and spontaneous reactions, we turn real-world experiences into compelling video content that builds trust, drives engagement, and gets people talking about your brand.
Real people. Real reactions. Real conversations. Real impact.
IN-STORE DEMOS
Turn Shoppers Into Customers. One Experience at a Time.
In-store demonstrations give consumers the opportunity to experience your product firsthand while shopping. Through live product sampling, demonstrations, and face-to-face conversations, we introduce shoppers to your brand, highlight what makes your product unique, and give them a compelling reason to buy.
Why In-Store Demos Work
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Drive Immediate Sales: Put your product directly in front of shoppers and encourage purchase on the spot.
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Encourage Product Trial: Let consumers taste, test, or experience your product before committing to a purchase.
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Build Brand Awareness: Create meaningful face-to-face interactions that help your brand stand out on crowded store shelves.
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Educate Consumers: Explain product benefits, features, ingredients, and differentiators in a personal, engaging way.
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Build Consumer Confidence: Answer questions, overcome objections, and help shoppers feel confident about their buying decisions.
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Generate Valuable Feedback: Learn what consumers think about your product through real conversations and firsthand reactions.
At the point of purchase, attention matters—but experience can make the difference. Our in-store demos combine personal interaction, product education, and hands-on engagement to turn curiosity into trial and trial into sales.
We don't just put your product on the shelf. We bring it to life.
SALES TRAINING
THE GET SELL IT LIKE ISAAC WAY
Education. Economics. Entertainment.
Every customer wants to feel that buying your product was their own idea. Great salespeople don't push—they guide, build trust, and help customers discover the value for themselves.
The secret? Understanding how each customer wants to be sold to without feeling like they're being sold.
That's where the Almighty E's come in:
EDUCATION — Teach Them Something. Show customers how your product solves a problem, meets a need, or offers a benefit they may not know about.
ECONOMICS — Show Them the Value. Help customers understand why your product is worth the price through quality, benefits, savings, or convenience.
ENTERTAINMENT — Make It Fun. Use personality, storytelling, demonstrations, and enthusiasm to create an engaging experience customers remember.
The key is knowing when and how to use each E to connect with your customer, build interest, and inspire a buying decision.
Developed through real-world sales experience in fast-paced, high-pressure environments, this philosophy is about reading people, adapting your approach, and making every interaction count.
Educate their mind. Demonstrate the value. Entertain their interest. Earn the sale.
